Jazz it Up! | Music Marketing

PLANNING

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Study with niche market analysis of the segment and musical style in which the artist or project is or wants to be;
Target audience research for persona creation;
Creation of 1 persona.Personal marketing analysis for 1 artist or 1 project;
Analysis to define objective and goals;
Keyword research study to be used in organic content and campaigns (without investment);
Search for tags to be used on social networks.

BENCHMARKING

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Benchmarking analysis with the main data of 3 direct competitors of the artist in the same location and segment of activity.

VISUAL IDENTITY AND WEBSITE

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Creation of 1 Brand guidelines for 1 artist's brand or project, defining the logo, colors and text font;
Creation of 1 website including 6 pages: homepage, about, discography, photo/video gallery, schedule and contact. Materials such as photos, videos and music must be provided by the artist or project;
Content creation for the 6 pages of the website with SEO (Search Engine Optimization) techniques and use of keyword research.

PR CAMPAIGN

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Creation of 1 press kit material with up to two pages that will be made available in digital format and for printing - This material will be updated every 6 months;
Production of 2 guidelines with at least 500 characters to be published in the main press vehicles related to the musical segment of the artist or project.

SOCIAL MEDIA

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Instagram, Facebook and Twitter

Creation profile and fanpage;
Creation of pieces in static image format;
Creation of pieces for Instagram in stories format;
Creation of pieces for Instagram in carousel image format;
Creation of copywriting for all pieces;
Management of the calendar of publications and posting of pieces.

RESULTS ANALYSIS

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Upon finalizing the deliverables, the company undertakes to deliver an analysis of the results with the preparation of reports on the performance of profiles on social networks and website.

GOLD PLAN

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